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The Never Ending Battle Against Spam
My personal email address is a mess. A big, stinky pile of spam – most of which I never opted in for – crowding out the messages from friends and family that I really do want to read. So I recently...
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Platforms Don’t Really Matter
Is Instagram going to kill Vine? Is Twitter catching up to Facebook? Is Facebook blowing it? At the end of the day, it doesn’t really matter. As a brand, you shouldn’t get obsessed about one social...
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National Tragedies Are For People, Not Brands
Here’s the definition of a no-win situation. A brand using a national tragedy to engage with fans on social networks. The opportunity to offend is very high. Yesterday, on the 12th anniversary of 9/11,...
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Journalism as a Community Builder
Do you know your neighbors anymore? Do you know the history and traditions of your city or town? Do you follow the news of your city and town? Do you know the names of your mayor or city councilors? Do...
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Authenticity on Social Media Will Get You Killed
Why? Because people don’t really want brands, celebrities, and people to be authentic. They want them to conform to their own impressions of authenticity. But deviate from the “brand message” and you...
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The Hideous Underbelly of Social Media
It’s the real-time aspect of social media that gets people in trouble. Big trouble. Off-hand and rude comments when spoken are generally just ignored by others. Or are quickly retracted when the...
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“Oh, son of a…! That’s gonna leave a mark!
The headline of this post is a quote from the 1995 comedy “Tommy Boy.” But it could have been the shouts of frustration emanating from the offices of JPMorgan’s communications team yesterday. In a move...
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Is It Really Important to be First with the News?
It is to journalists. They are obsessed with being first – with getting the “scoop.” It’s a badge of honor in the industry. When I was a newspaper reporter the most important thing was to beat the...
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What’s Wrong with Facebook? You Can’t Scale
And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of...
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Deal With It: News is a Commodity, a Worthless One
The Guardian posted a recent story called “Can Twitter Make Money Off of Breaking News or is it a PR Platform?” I nearly choked on my coffee. The article notes: “Twitter’s behaviour over the last few...
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